Monday, September 26, 2011

It's Not About You (Sort of)

My blolleague Dee was throwing some raging bull over at the new Facebook designs.  She certainly was not the only one.  Some of the common refrains I have heard from those who were vehemently opposed to the new set up were they did not like the "rolling ticker" on the right hand side, basically allowing one to "stalk" their friend list and what they were doing (including liking, commenting and posting on their friends' walls, even if you were not on the friend list of that "other" friend), pictures in the main feed were larger than they were used to seeing, and just basic complaining about the drastic changes. 

I took a "wait-and-see" approach.  Humans are naturally resistant to change (especially for change they did not agree upon or made themselves consciously), so I tend to not jump in head first with the rest of the crowd typically. But for me, I don't mind the changes and think of it as a new way to view the people I've become friendly with over the years. 

I have not been using Google + basically because I find Facebook easier to use and more visually appealing.  This is more of a conscious I-don't-want-to-change decision, but also because I think Google is significantly more evil than Facebook is portrayed (especially with people information).  Google is a publicly traded company and has shareholders to answer to.  While Google has never charged its user base for use of basic items like Gmail and using their search engines, Facebook also has not and never plans to (despite what viral status updates you might read in your friend feed).

And don't get me started on MySpace (owned by the evil of the evil News Corp!), which I left probably before it was ever "cool" to jump from that ship.  I was always timed out on that piece of crap, and I found it incredibly tedious to use.  I knew the good it could do, but it was such a pain in the ass that I never wanted to log into the system.  Once I found Facebook, I took to it like a fish to water and never looked back.  I might be a little annoyed by some of their changes but it's a free service and it's enhanced my life for what I like to think to be the better (especially with the flow of information and people meeting I have done over the years as a direct result of it).

Since the new rollout, I haven't heard much from folks in the complaining aspects, but I don't know if that's a combination of complacency, people just not using the application as much or just getting used to things.  A few days ago I had a bunch of status updates of people requesting that I unsubscribe to their feeds.  I'm sorry...I love you people...but I have better things to do than go through each of my 400 friends and manually unclick themselves from my feed.  Not to mention, I really wouldn't know what was going on then!  My friend Matt Cerrone (who founded Metsblog and is a social media consultant) basically hit the nail on the head with this analysis on his Facebook wall:
Did Facebook fans actually forget this is a billion dollar business based on advertising and data collection? The reaction I see from non-tech people to what FB is doing is shocking... and the fact that some people think they can avoid the changes or game the system is down right hilarious...This is a savvy, aggressive company with serious goals in mind. They're an amazing organization, bordering on an institution, and to pretend otherwise is naive.

Just remember, when you post that you ate at Chipotle, or rooted for the Mets this weekend, or needed to go to Rite Aid to find batteries for your radio during the hurricane, Facebook is collecting those bits of information to have those corporations better target their audiences.  Meeting people and friending and networking is a fringe benefit we get from using the service.  

Here's my take on the ire: we get used to the changes that are made to the service over the years, and just accept them with maybe a little holding our nose and swallowing difficulty, but we do it.  We feel as though the changes are not about "us," the user of the system and essentially the consumer, but more for Facebook, a "billion dollar business" as Matt suggests above.  Well, you would be right.  Facebook doesn't give a crap about us, as people...they care about the information that we provide them that they are able to sell as advertising to MAKE MONEY and give themselves a product. 

But as the article link suggests above...we are the product, not the consumer.  And this is where our difference in thinking lies and potentially needs to change if we want to continue using the service.  If not, then try out Google + or get on the Diaspora waiting list.  But realize they use people information in the same vein as Facebook does, so don't be fooled that it somehow "gets better" or "is better." 

It's not about you, it's about them.  Them using information YOU give them, but don't be fooled it is about them. 

Wednesday, September 21, 2011

Raging Bull


Facebook users are outraged at the "bull" the social networking site has been pulling over the past week.  As if the changes weren't stupid enough, they didn't even give a heads up to their users as to what to expect and when.

First they gave us the "Smart Lists".  I still don't know what is so smart about them.  Next came the "Subscribe" feature, which isn't bad.  And finally, we have the improved News Feed, where you can now see your friends comments and "likes" of other people's statuses and pictures; statuses and pictures belonging to people with whom you are not even friends.  Huh?

And apparently Facebook thinks they know us better than we know ourselves, because in addition to the News Feed having "Recent Stories" and "From Earlier", there's "This blue corner marks a story we think will be interesting to you."  Oh do ye now?

Has anyone noticed the size of wall photos?  They're like three times the size they used to be.  Is that really necessary?

Hey Facebook, you know the old saying, "Leave well enough alone"?  Well the consensus agrees.  If it ain't broke, don't fix it!

Tuesday, September 20, 2011

Shock Value

How far is too far?

I am an animal lover, but I am not a vegan nor do I consider myself an animal right's activist.  However, I do have two cats, and have always been around animals, so I am sympathetic to causes for animal welfare, such as supporting no-kill shelters and promoting things such as sterilizations.  I also eat organically grown animal products and support local farmers for treating animals ethically.  I stopped eating veal years ago because of my own ethical reasons.

Yet, PETA, People for the Ethical Treatment of Animals, takes the prize for going a little "too" far in getting the attention for their cause. 

This foundation has made it a point to protest at large functions, throw paint on people wearing fur coats, compare World War II atrocities to conditions in animal plants, and show videos of gross conditions in farming communities in the name of "education."  But what I read today was kind of shocking, and I had to laugh a bit. 

Now, PETA has taken it to the next level by combining things to attract a new element: animal rights and pornography.  Known for using attractive women in their campaigns (such as the woman above, in a provocative photo with a rabbit...and rabbits are often used in conjunction with "sex"), PETA has come under assault for using pornographic images and videos to attract a new element.  You know, "education."
"We're hoping to reach a whole new audience of people, some of whom will be shocked by graphic images that maybe they didn't anticipate seeing when they went to the PETA triple-X site," said Lindsay Rajt, PETA's associate director of campaigns.
No one is more of a fan of free speech and freedom of expression than I am.  And if PETA were being sincere about their efforts to promote the wonders of veganism and living an animal-free existence, I'd think maybe this could help.  Let's be fair: it seems they want to promote their website rather than educate the public on healthy eating and lifestyles, which never goes out of style.  

They seem more concerned with generating web clicks and getting horny guys to "look" at the site, but not getting them to say "hey hot chicks, I'm gonna be a vegan!" 

At the end of the day, if there are women (or men) who are willing to pose nude or do things and get paid for them, not under the influence of drugs and they're being paid for it, I can't complain. 

But PETA are the biggest porn performers of them all, exploiting sex in the name of "animal activism" but mostly for their bottom line.  Seriously, has PETA ever done more good than shock?

Friday, September 16, 2011

The Bare Necessities

I hate paper. I mean, loathe it.  I have a shredder that I empty out constantly.  I get most of my bills online, and if I get a paper statement I freak out. 

So...why do I have so much paper lying around my house?

I guess that's a rhetorical question (especially since my husband is the opposite, and he saves EVERYTHING).  But it's funny because I checked the mail, where I still get my paper magazines (oy), I got a postcard in the mail. On one hand, it's funny these haven't been rendered obsolete, direct mail campaigns (though I have a friend who is a marketing genius who swears by them). But I saw that I had a coupon, and since I love saving money, I decided to look at it, see if it's something I would use.

Turns out, the family of diapers.com and soap.com is offering a pets-centered necessity site, wag.com.  Since I have two cats, this is another thing I took pause to keep around, and take note.

Why is that?  Well, basically, I live in a city, and since I have to walk and take mass transit mostly everywhere, buying stuff in bulk generally doesn't make much sense.  Petco opened a smaller scale store about four blocks from my apartment; however, they stopped carrying the items I went in there specifically to buy (even Petco-centered items, go figure).  The closest Petco that carries the items I need is about 20 blocks away.  But the biggest pain is that we need to figure out a way to get it back. My husband found out that the cat litter we buy is now heavier by five pounds!  I know, such is life of a crazy cat lady.

Anyway, I got to thinking about the bigger picture, of online store formats like drugstore.com, soap.com or wag.com.  I feel like many of these places are invented to make my life easier, and I'm sure others feel that way.

On one hand, I see that there is a need for a tangibility of going to stores, looking at items, especially clothing to judge material, to try them on, etc.  But stuff that we KNOW we are going to use, like moisturizers (I'm a girl, get over it), pet items, diapers for the kids, is it necessary to have to make the trip to the store, hope they have it in stock, and then make it back with said items?

Another thing?  I find it eliminates the "impulse purchase."  Like, if I go to a store, I might buy a pack of gum or treats for the cats, or see if they have a new toy.   Plus, free shipping and not having to schlep this stuff up stairs or across avenues...what's not to love?

The bare necessities of life aren't becoming obsolete, but the means in which we pursue and consume these items is becoming easier and eliminating the brick-and-mortar ways in which we are used to conducting commerce. 

Wednesday, September 14, 2011

Whattya Think?

I overheard a woman at the store on her cell phone, talking about getting a haircut.  I'm guessing she was speaking to another woman, because she kept referring to the the person on the other end of the phone as "Barb". She was trying to decide if she should cut her bangs or not.  From what I gathered, Barb was saying  yes, because she kept asking her, "Are you sure they will look good on me?"  It got me thinking about how friends react in these situations.  And not just female friends, but male friends too.

As women, we tend to be jealous of other women. It's not a conscious decision we make.  We just are.  Even if we don't want to be, we are.  So we unintentionally intentionally give the wrong advice to other women.  We say we like something we don't.  And we say we are happy for them even if we're not.  Not that this girl wouldn't have looked good in bangs (I really didn't get a good enough look at her to form an opinion), but do you honestly think ole' Barb was giving her honest opinion?

What really caught my attention was this girl's determination in getting Barb's approval.  What ever happened to making your own decisions?

As women, we can insist that we don't care what other people think, and that as long as it makes us feel and look better in our own eyes, that's all the matters.  But who are we kidding?  Human beings thrive on the attention from and acceptance of other human beings.  What good is thinking I look good at the club if not a single guy checks me out?  That's just an example, but you know what I mean.  This girl's dependence on Barb's opinion may be considered a fault, but the truth is, we all do care what others think.

Now, I don't know what this girl's relationship status is. But she needs to be with or find someone who likes the fact that she wants to please others.  A guy who wants an independent-thinking, "I don't give a shit what other people think of me" kind of girl, won't appreciate someone like her.  And all that is fine.  This is just one of the many personality traits that must be compatible with your partner's.

It's not that this girl is unable to make her own decision.  It's more like there is an underlying desire for acceptance, likely caused by having led a sheltered life.

But I digress...

What this girl needs to do, in my opinion, is find a platonic or gay male friend and ask him what he thinks. This guy would have absolutely no stake in the results of her new haircut and would most likely give his honest and unbiased opinion.  Of course, everyone's perception is different and no one person's opinion is law.  But that's where forming her own opinion comes into play.  Not Barb's.

Friday, September 9, 2011

The Heart of the Matter

For-give (verb \fər-ˈgiv\) transitive verb
1 a : to give up resentment of or claim to requital for <forgive an insult> b : to grant relief from payment of <forgive a debt>
2: to cease to feel resentment against (an offender): Pardon <forgive one's enemies>

I am not a native New Yorker, and I certainly identify in my Jersey roots; however, I have adopted New York City as my home and the place I love being most in the world. (Okay, MAYBE San Francisco is a very very close second). Today is September 9, but if you were in this region of the country or just a regular person in Whatever, USA, it's hard not to think about how the world changed on a beautiful end-of-summer day in 2001, when two jet liners were used as weapons to attack the Twin Towers of the World Trade Center in Lower Manhattan.

I worked a majority of my career on "the Street," but I was not there at the time of the attacks (I was expected in the office later that day). In fact, the last I remember of the towers were early that very morning, 2 am to be exact, as I left my office (I was a bit of a workaholic those days...ah, to be in my 20s again). The car service took me up the West Side Highway to return me to Jersey City, and I always looked at the Towers as I drove past them. I know it sounds cliche, but I'll always remember how they looked eight hours before they no longer existed.

In 2011, however, we are approaching the solemn 10 year anniversary of the attacks. Of course, no year is complete without a "credible threat" to our national security. What people outside of New York don't realize is that according to the Federal "Terror Levels" (remember, those color-coded schematics) is that we are always at a heightened level of vigilance. Just now, the police presence is more visible, and we see more machine guns. We're used to this by now. At least, I am. Having worked downtown, and most notably by the New York Stock Exchange and the Federal Reserve, I am used to seeing police presence with their machine guns at the ready. A little excessive? Perhaps. The thought is to give us a secure feeling (though to be honest, seeing those guns out in the open doesn't really make me feel secure, it scares the crap out of me).

As I said earlier, we're approaching the 10 year anniversary, but New York City is faced with the reality of this absence and that day every day. Even if you don't live or work downtown, the void still surrounds us, and something changed that day in New York. Maybe innocence. But as avant garde artist Art Spiegelman called that area, it's the "Shadow of No Towers."

Now I don't know if it's this year that's different, but it seems more people are prominent with either displaying their patriotism...or perhaps it's something I've just seen and was acutely aware, but didn't pay any mind to it TILL now, the 10th anniversary. However, I was walking around midtown Manhattan this morning, and a few things caught my attention. For one, there was a lot of foreign news vehicles around the area. Some Argentian television station asked me for my opinions about the city, and I gladly gave them (I'll discuss them in a minute). But when I walked away, I noticed that someone walking into an establishment (clearly, a union worker based on his gear) was wearing a shirt commemorating 9-11. The back of it was a design of the towers, with the American eagles around it and a flag, with the following slogan:

"Never Forget...Never Forgive."

Which led me to this question, the "heart of the matter." Being in this region, and being an American, I know that I cannot forget 9-11. Not only did the city change, everyone changed and the country changed too. We see things that we accept as normalcy now, such as restrictions of liquid on passenger flights, full-body scanners, taking off our shoes as we walk through the detectors (I often joke that some day soon, we'll just have to be buck naked walking through those things). I was reading about a class based on September 11th at Rutgers University has students interviewing families who were directly affected by the events and their stories resulting from their projects, and the overall knowledge that 9-11 is a part of their lives that they are forced to carry, but they have to also make a conscious decision to make it a part of them, and not define them. I think that goes for all of us, whether we were directly impacted by it or not. September 11th is a part of us.

Yet, what I saw on this guy's shirt, he probably didn't think too much about it. It's still weighing on me, though. As the saying went, "Forgive and Forget," but one does not forget but one can forgive? I've been trying to look for who, if anyone, would be worthy of forgiving?

I'm not sure. Things have changed. Osama Bin Laden was assassinated in the spring. Downtown Manhattan has changed considerably, some for worse, some for better. The "Freedom Tower" has made a lot of progress in the last year, and the development commission made it a point to make the area a hub. A memorial is going down there, but at the same time, a push was made to make Lower Manhattan more of a place to congregate and live/work/eat/breathe. For better or worse, LoMa was not pushed to be a residence.

The terrorists certainly did not win if people are willingly living down there now.

I think the most important part of this day is to not forget. To honor the victims and their families. And to honor our country. George W. Bush once said that freedom was attacked, and freedom will be defended. As we see, this ongoing "War on Terror," whether you agree with it or not, still defends that freedom daily.

But the forgiveness thing got to me. I mean, who exactly would we forgive if that's the case? The men who carried out the attacks are dead. The masterminds are being brought to justice. Bin Laden is no longer around. And his henchmen are being brought to justice too. Not one of them ever showed remorse for that loss of life. That, to me, is not worthy of forgiveness.

Perhaps there are those who look for a scapegoat who want to blame something, someone, an ideology, an abstract ideal that one cannot put their finger on but know it was the center of the ethos of carrying out such a hideous attack. We know, though, that these extremist belief systems are not indicative of the whole belief system. Perhaps it's part of the healing process to understand that people of all walks of life died as a result of these attacks. Assessing blame is not enough. To move forward, isn't forgiveness a part of that healing?

Forgiving may be the wrong word. We won't forget, and justice is still being served. THAT is what is important about that day: honoring those we have lost and making sure their honor is preserved by pursuing those who masterminded the evil behind it. I may process this whole forgiving/forgetting quotient, but honor is the most important part of this day and going forward.

Wednesday, August 24, 2011

Things Dr. Roman Taught Me

Being an opinionated, intelligent and articulate woman, even in this day and age, is not something that's encouraged. I have a feeling that a lot of this is due to generational shifts where it was presumed that women had a place and a slot to belong to in society.

I suppose that some people didn’t get the memo that the Constitution was actually amended once upon a time to protect the rights of women. But I digress.

I went to an all-women’s college, and the underlying theme of feminism was prominent along with leadership roles of women. Around the time I started, there was a study that identified a weakness of girls in math and sciences, and that boys were typically pushed to go into those careers. I thought it was hogwash, but then again, I was in an all-women’s college. To me, there was no question of who was a leader. We were encouraged to speak up and debate and have it be healthy and energizing and supportive as well. As with human nature, it didn’t always go like that, but I did manage to enter the work force as a confident young woman who was not afraid to speak up or keep up with the boys (which I later did see first-hand in investment banking, but I’ll get to that later).

Dr. Roman was one of my English literature professors, and a common theme in many of the works she chose were women-focused, such as reading Charlotte Bronte, the Odyssey but focusing on Penelope’s role while Odysseus was out nailing the sirens while on the open seas, and having a better understanding of mythology in popular culture. Yet, I’ll never forget when a young woman in class made sort of a bitter comment about feminism, and said, “I don’t know what woman had the idea to open her big mouth. But I would have been perfectly happy staying at home and taking care of the house.”

To which Dr. Roman looked at all of us, shook her head solemnly and said, “Oh no.” The response got a laugh from the classroom. She told us that feminism wasn’t just about staying at home or working full-time or choosing a career over family or vice versa (though again, I will point out, I’ve seen that happen in the working world). No, she told us, feminism was that women could be whatever or whoever they wanted to be. So contrary to popular belief, if a woman wanted to be a stay-at-home mom, or wanted to have an outside career, she did not need to be penalized for it by other women. In fact, feminism made that choice possible.

I never forgot that.

Yet, I see the struggle first-hand with women against women, especially in social media settings. It’s made people more vocal with a larger soapbox from which to preach, but also has an underlying notion of negativity and even violence infiltrating these threads.

I think about how Dr. Roman defined feminism, and it’s something I hold to a high standard of how I conduct myself. Yes, it makes me angry when I see a perfectly able woman go on maternity leave, and then come back to find her job chopped up between three analysts, just so in a few months they can let her go. It makes me upset when a woman with an opinion who may be running for public office is accused of being “too male,” and yet when she displays emotion, “isn’t ‘fit’ to be President” or whatever office she may be running for. It’s a double-standard, and yet, most women do the same things themselves within their own population.

I’ve had my own problems with differing views of feminism, those contrary to my own. I guess when I see a woman working at H00ters or Hawaiian Tropic Zone, I see two things going on: one is that these women are adults and if they want to flaunt themselves to make a buck, more power to them. The other is that they are kind of exploiting men with bank accounts who spend a lot of money objectifying women. Yes, I could get upset about the objectification. But on the flip side, if these women were not drugged or exploited to do get jobs there, I see no problem with it. Plus, these places also hire men, so it’s not an issue to me.

Yet, I’ve been called out for not being “feminist enough” for simply disagreeing with viewpoints of what feminism could and should be. I’ve been harassed because I pick and choose my battles as far as women’s rights go. In an ideal world, of course I’d like to see women on an identical pay scale for men in equivalent roles and no glass ceilings. I’d also like to see women not be penalized by their own gender and the male aristocracy for taking time off to be with their families or wanting to balance their work-family. I don’t see anyone calling men out for taking time to be with their children when they are little.

It’s only become more prominent with social media tools such as Twitter. In fact, I was recently chastised by someone I considered a very good friend of mine outside of these forums, because she felt I was not taking her side enough in little Twitter wars. Yet, someone who is a proponent of free speech is penalizing me for simply not keeping up with whoever is her enemy this week, I felt this was a cop out for simply feeling under attack. I also have it on authority that she took this behavior with other mutual friends. Let me just state that this was not an isolated incident. It was cold and calculated.

It’s just Twitter, sure, but at the end of the day, if this person is cognizant of my social interactions in an open forum that’s free for anyone, chances are they are disapproving of my social interactions outside of them as well. And if I need to censor myself for fear of being attacked by this person, that kind of takes the fun out of these forums, right?

But at the root of it, I feel as though women are under attack by other women and if they are not immediately on their side, it’s seen as a liability. It’s only then I take solace in the words that Dr. Roman spoke about that day in class, when she enlightened by saying that women could be or do anything they wanted to be.

And isn’t that the very definition of feminism?

Monday, August 1, 2011

Who Killed The Radio Star?

Kinda like "Who shot J.R.?" but not as important.

As MTV celebrates its 30th Anniversary, I thought it would be fun to take a look at how video killed -- or at least changed -- the way we enjoy music.

MTV, formerly an initialism of Music Television, is an American network based in New York City that launched on August 1, 1981.  At one time, MTV had a profound impact on the music industry and pop culture.  Slogans such as "I want my MTV" and "MTV is here" became embedded in public thought, the concept of the VJ (video jockey) was popularized, the idea of a dedicated video-based outlet for music was introduced, and both artists and fans found a central location for concert events, news and promotion.  

On August 1, 1981, at 12:01 a.m., MTV launched with the words "Ladies and gentlemen, rock and roll,"spoken by John Lack, and played over footage of the first Space Shuttle launch countdown of Columbia (which took place earlier that year) and of the launch of Apollo 11. Those words were immediately followed by the original MTV theme song, a crunching classical tune composed by Jonathan Elias and John Petersen, playing over photos of the Apollo 11 moon landing, with the flag featuring MTV's logo changing various colors, textures, and designs. MTV producers Alan Goodman and Fred Seibert used this public domain footage as a conceit, associating MTV with the most famous moment in world television history.

The very first video that aired on MTV was "Video Killed the Radio Star" by The Buggles.  But if you think about it, isn't the more modern technology what really killed it?  I'm talking, turn-of-the-century stuff here?

Remember folks, when MTV first swept the nation with their all music, all the time idea, there was no internet. There were no iPods, no cell phones, and no tablets.  If you wanted music videos on demand, you had to sit in front of your television and watch what MTV showed, not necessarily the ones you wanted to see.  

But that doesn't mean that radio was dead then. If you wanted music in the car, at the office, at the beach, etc., you still needed your radio.  And it was like that for a good many years until fairly recent times. Just like advances in outer space have occurred, so too have advances in music and our access to it.

I want to make clear the fact that I was never an MTV junkie to begin with.  I love music, I didn't need to see the videos as much as I needed to hear the songs.  Not that I am not a visual person or didn't appreciate the mini epic movies that a lot of videos ended up becoming. I had friends who ran the channel 24/7 but I just never got into it.  So why would I start now?

All the reality and behind-the-music shows that air now are simply because MTV has no other choice.  In order for the network to stay afloat, they need to adapt to the changes in society and give people what they want, today. We can get music anywhere, any time. But for whatever reason, we can't get enough Jersey Shore. (I have never seen a single episode, or a single minute of an episode.)  

Despite the return of music video programming to MTV in March 2009 as AMTV -- an early morning block of music videos that aired from 3 a.m. to 9 a.m. on most weekdays -- MTV is not and has not been "music" television for a while.  And when people say they want their MTV, it doesn't mean what it used to.

Be Careful What You Wish For

Having a huge background in customer service related jobs (I used to be one of those "courtesy desk" gals at a supermarket when I was in college, and was a client service rep at one of my first jobs out of college), I do believe in the old adage "The Customer Is Always Right" but within reason.

I hate to admit it but when I was working the courtesy desk, if I had a "repeat offender" (a multiple-time complaining customer who just wanted to whine about the quality of the air she breathed, and would leave chicken in her car overnight expecting a refund for HER mistake), I would be less apt to help them than say, someone who was genuine in what they were asking -- not that they expected it per se, but it was a legit gripe like getting twice billed for the same thing.

For me, though, when I wronged as a consumer, look out! I take to the airwaves for anything. I am firm believer in the written word -- that is, in the right hands of course. There was one year for instance where I got a lot of free stuff simply for airing my grievances in letter form to CEOs of companies. Now, I know that the CEO of the chain of Best Westerns isn't going to care much about little me...but if a letter shows up on his desk, I like to think that the executive office takes it seriously and escalates it to the proper people. I've gotten free weeks at hotels, free flights, free months on my phone bill, gift cards, etc, simply by complaining about what I feel to be legit gripes to people who can take action.

I guess what companies do believe in is that the squeaky wheel will certainly get the grease.

Here's the thing though: when I would write my letters, I would take the high road, not implying I would take my business elsewhere, but that I would like to continue to do business with them, as it would hurt me more to not conduct business there.

Today, though, there are multiple channels to voice one's complaints, and not to mention one...the millions.

A few weeks ago, the mail-order online video rental company, Netflix, had some very bad PR when they announced they would be raising prices for their service. To be honest, I have never used the Netflix service. I can understand though the impact of raising prices to what their customer base may deem as unreasonable. Especially since there are many different ways to get these items for free or streaming for a fraction of the cost.

Yet, their vocal customers took to social media tools like Twitter to express their discontent. The vocal mob, though, didn't do much to distract Netflix. In fact, they are not coming out contrite saying, "OK OK we'll lower our prices, just come back." The fact is, Netflix must think they have a loyal enough customer base to justify raising prices.

Then I started to think about times I've publicly flogged a place I've patronized, only to get a response from their marketing department or customer service reps. It's funny, because they not only care but they do want to ensure the happiness of their base.

I once flogged McDonald's for forgetting to put sausage in my husband's sausage biscuit. Yeah, that happened. I then got upset at a Dunkin Donuts I was at because they kept screwing up my simple coffee order, and their marketing folks wanted to make sure everything was all right. I was making fun of a ferry ride I was on, saying their boats had not been updated since 2001 yet I was paying like quadruple the price I did back then. And they asked me if there was something that happened and how they could change it for the future (unless they drop their prices and/or get newer boats, I don't see them taking my advice to heart).

Mostly, though my newest outlet to use my voice as a means of consumer change is on Yelp. I know it's been around for awhile, but I just came around on it recently. Yes, I was slamming a service that I really wanted to change, and they never reached out to me. Yet, I gave not-so-favorable reviews and have gotten gift cards and an offer of free drinks for my "experience" at another place (though truth be told, I didn't leave THAT bad of a review, but I guess they want to make sure they get repeat customers).

I guess my point is, with the two-way feedback that is social media, consumer complaints are not only heard instantaneously practically, but they are dealt with so long as they are reasonable complaints so that they can get a favorable review.

And here I was, thinking that true customer service has gone out the window. True, we may get that gum-snapping bored-looking kid behind the counter who would rather play video games than help us...but the highers-up may be hearing something...and that might promote change on the front-end.

Sunday, July 31, 2011

Organized Chaos

When I was a kid, I could guarantee that every around the holidays (where my birthday and Christmas falls conveniently together), someone would get me a day planner or organizer of some sorts.

These old dodo-like things were leather-bound, had a daily planner (where you could input your appointments) and a monthly calendar to effectively plan your life.

Even as a teenager, I had homework and places to be and things to do, I liked the rigidity of it, to plan things ahead. As I got older though, my life became predictable, boring almost. I clocked in at a 9-5 gig, my tasks didn't differentiate from one day to another. It seemed a waste of paper, trees, resources, etc to schedule anything. Especially with the advent of Microsoft Outlook and email applications that you could easily say "Hey, get on my calendar," was easier than calling ahead and trying to find a mutually convenient time to schedule something -- even a coffee! -- and deciding against it because it was too difficult.

I had to chuckle today, though, while reading the New York Times Sunday Styles section. Seems like paper calendars and day planners are fighting the extinction route, with the devotees having a tough time letting go of them even if they have a smartphone like a Blackberry or iPhone which were created for busy people like us.

Why, exactly, was I chuckling? Well, a few reasons actually. One was, I, too, had that dilemma, probably at my first "real" job, when I had a class on Time Management and they gave us the old school Franklin-Covey planners. Funny thing was, I had my own planner. To tell the truth, I'm surprised this place still exists, especially in this day and age with paper planners. I suppose there is still a market.

Anyway, my dilemma back then was the advent of Microsoft Outlook. After awhile, it didn't make a ton of sense for me to double-book, so to speak, by jotting down a meeting or a class when it pings me on my calendar. It had to though for a few reasons, namely because I didn't have a Blackberry for work at that time. When I did, it didn't make a ton of sense then.

The other thing I chuckled at was something I noticed the other day. I had to fill out some paperwork, yet another thing that I rarely do anymore since mostly everything is automated or online forms. I used to care about my handwriting. Yet since I can type pretty quickly, and I am usually behind a computer or on my phone, texting away, I feel like even handwriting is going the way of the pterodactyl. Heck, even a school in Indiana is no longer teaching cursive!

So I have to think that those things are contributing to the automation of our culture, using more electronic means of scheduling such as Google calendars or iCal on your Mac or iPhone, and writing is obsolete. Whoda thought, right? But according to this article, it's a hard habit to break where people still like to manually write out their schedules. I suppose there is something admirable in jotting it down. However, I'm getting to the point where I'm cranky to even write out an appointment card at my dentist's office (You know, the one they send you a postcard to your home address a month or so prior to your scheduled visit?).

I have to admit that my iPhone has been great. I mean, we're pretty much attached at the hip, I might as well use it to my advantage besides Tweeting during a sporting event or texting my friends. I have a busy week anticipated, and I know this on Sunday night because I can bring up my calendar at home. The focal point of the article in the Times today was a woman who left her physical planner in her office one weekend, leaving her clueless as to what parties her children may have had to attend, any appointments she may have had or other life events. Which I find hilarious because we've become so regimented as a culture that we are lost without these guides. Yet, I'm just as bad, because I have to constantly look at my phone's calendar.

Sometimes, you know how you feel like you are forgetting something or you should be somewhere but can't figure it out? I know, for me, that if something doesn't show up on my iCal, that I am in the free and clear.

Yet, this organization can be chaotic at times with double-booking and having to schedule time with your family. I know, from working in investment banking, that some wives needed to make appointments to see their husbands. This is not just a rumor but a fact.

It's nice to see that there are those out there still holding on to what could be deemed as a dead technology (though paper calendars are hardly a "technology"), but sooner or later, I'd have to believe they'll come to the dark side once they've upgraded their phones.