Monday, April 16, 2012

Fair Game

Fair or Foul?
A few weeks ago, I was using Twitter, like many in this universe, and I heard from several people that my Tweets were found on GardenVision, and I see them scroll during games on MSG Network.

When they pop up on the screen, it gives full attribution and your Twitter handle. 

So my question is, what is fair game in the world of Twitter?

It's been well-documented that employers can use social media or Google to check your social media history.  So if you're posting anything illegal, they can certainly see that.  Free speech is certainly protected, so think of Twitter as another means of using information and a soapbox that is constitutionally protected (though you may be outed as an idiot). 

But where do we go?  I guess when I was growing up, I was so fearful of plagiarism, or taking items that weren't my own and representing it as my own I knew was not cool and most importantly, ILLEGAL and grounds for me to get kicked out of school.  Or at the very least, failure in my courses.

So I'm careful that if I take information on Twitter, or anywhere really, I do my damndest to give proper attribution.  It's something called the "Retweet" on Twitter, that you may agree with and share the same views (or you may be outing someone else as an idiot, but that's neither here nor there).

I ask this question because two of my friends were affected by a reported on a major network.  Now, attribution is tough in Twitter, especially since there is a chicken-or-egg thing going on.  Since things happen so quickly, and you can't possibly be following everyone available in the Twitterverse, you could say something and five people could see it or 1000 people could see it.

I have a friend who was retweeted ad nauseum for a picture she posted, and she won an award for it.  Everyone knew it was from her.  Yet, over the weekend, my two friends had used a term and tweeted it, only to have it appear on a major news network with, you got it, NO attribution,  According to the reporter, Twitter is fair game. 

Is it?

Look, I know if there is something not really clever that's being posted and several people use it, chances are it's not easy to figure who came up with it first.  But at the very least the Twitter handle could be used or an image of the Tweet could be used in the broadcast.  Neither of them were used.

At the end of the day, a major news network with its own marketing and sales team, and worldwide recognition was using information or creative control from a schmoe on the Internet.  When we're in school, we learn early on that plagiarism isn't just wrong, it's illegal.

What about Twitter though?  Can we use things with reckless abandonment that are on the Internet without proper attribution?