Google+ Survival Guide

We have Google Earth, Google Reader, Gmail, Google News, Google Maps...What's next? Google Galaxy? It's looking that way. How about a social layer? Well, okay!

From the last few weeks, does this conversation sound familiar to you?

"Anyone have an invite to Google Plus?" (Editor's note: usually listed as Google +)

"Hey...can you give me an invite to Google +?" (Editor's note: usually when you find out a friend has a few)

Having an entrepreneurial spirit, and knowing several sole proprietors and small business owners in the New York City area, the question I often get, or maybe even a matter-of-fact statement is..."I don't get it." I used to get that about Twitter, but now the item I get questions on is Google Plus, or Google +.

I have to say, even I am overwhelmed with this new technology. But Google +, like many other social media, has its pitfalls yet has it's bonuses as well. Since it's been released and widely sought out, I have had time to look at it and play with it. Like many other tools, there is a learning curve, but there's also been a ton of literature out on it as well, so allow me to digest it for you.

**As a disclaimer, I took a step back from Facebook and even Twitter for a short time (but it's tougher for me to stay away from Twitter, for whatever reason) to try to understand it better and process it all.**

From a marketing standpoint, businesses have been using Twitter campaigns to get their company message out to the masses as well as interaction on Facebook pages. Google + is trying to take the guesswork and tediousness out of those elements. I mean, if you think about it, having to manage your Twitter account and Facebook page as not only a writer or casual user or even a business owner, it takes a lot of time. David All, the Chief Creative Officer at David All Group, says there are six things marketers need to know about Google +.

Two things out of this list that can hold for businesses and personal use are creating "circles" and the "hanging out" feature. Circles are similar to "groups" you can create in Facebook, but it's supposedly easier in Google +, as you can take more control over it. Another cool nifty aspect of Google + is the hang out feature, as you can actually now have video chats with up to 10 people at the same time. Since I am pretty Attention Deficit Disorder about this stuff, I doubt that would be helpful to me...but Facebook recently added a video chat layer with Skype. Apparently, this layer is synonymous with "jumping the shark." But of course, since I believe that blogging is a dying art form (as I'm blogging about it), video chats could be indeed the next wave of the future.

Mostly, a lot of what All brings up is common sense. I've said before that I took to Facebook like a fish to water since it was visually appealing and easy to use. Like Twitter, which had a larger learning curve for most people, Google + gives you what you want out of it.

All suggested that Google + may be too new to fully generate marketable content for businesses. After all, if you think about it, it took awhile for that to happen for Facebook. So for personal use, Craig Kannalley suggests starting small, by linking to friends and family first. This was easy since I am on most Gmail lists, so anyone who had my gmail account was able to reach out first. Similar to how Facebook started to work when you were able to reach out to people you didn't know but had common interests, Google + can provide the same cushion. The circles can be helpful in organizing your interests, and providing interesting content (which was another thing David All suggested, for engaging others in your circles). The common thread is to provide and filter interesting content to your masses.

The biggest piece of advice is to not treat Google + like Facebook. Christine Trapolino suggests that if you don't follow people you don't already know, you're going to get bored. How many times have I suggested that Facebook has jumped the shark by seeing the same filter of friends administering the same content or similar thoughts over and over again? I can get that from Twitter during a sporting event, as an example. And in a more digestible fashion.

While you love your friends and family, chances are, you might get a little bored with the trappings of it. Trapolino says if you engage with users you don't already know, you are getting a fresh perspective on passions or things you might not have even thought about.

Lastly, this Mashable column has it pretty much laid out in its aptly titled "Google Plus Guide" by Ben Parr. It's taken all the guesswork out of Google + and has given it to you in lay terms.

Most of all, Google + doesn't seem to be going anywhere, so I am not quick to discount it just yet. I mean, if I'm taking a Facebook vacation in order to understand it better, chances are it's going to be something I might grow to like better, kind of like when I liked Facebook better than MySpace, now Twitter in some ways better than Facebook.

The Google Effect

It's no big mystery that we live in a society predicated on instant gratification.  Some call it the "Google Effect" -- you get an idea, you need an answer and bam! you get one.  Couldn't be any easier, right?  So easy, in fact, that you could just hear contestants' phone-a-friends on the game show "Who Wants To Be A Millionaire?" punching away at the keys, in the hopes of finding the answer in less than the allotted 30 seconds.  Now, imagine what would happen if Google failed them?

Everything has a sense of urgency.  When we need something right now, we really needed it yesterday.  It's not only when money is involved that we become irritated and aggravated at these failed attempts to get what we want and need.  It's within our relationships and careers that we may also lose control.  Add all this to an already unhappy person, and don't be surprised if it feels like World War III is about to commence.

Today's world has advanced so much that we rely on it, rather than ourselves, to be happy.  The problem is that these advances are not in direct relation to our expectations.  Our expectations far exceed these advances, and we expect -- and even demand -- more than we are capable of obtaining.  Our expectations can then seem totally unrealistic, in terms of turnaround time and what it is we even want!

This life has become all about what makes us happy in the now.  We don't consider the future or how our decisions now will affect us longterm.  We are selfish, impatient and flat-out rude when we don't get what we want.  We see someone else with something and we have to have it.  And there is no such thing as will-power and not giving into temptation anymore.

So what does this have to do with technology, you ask?  Just look around. Everywhere I turn, I see people with smart phones permanantly fixated to their hands.  We, as a collective society, just can't not be connected.  Funny thing is, no one is using their phone to make actual calls.  E-mails and text messages and Facebook comments -- that is how we are staying connected to our friends and family these days.  And boy, can we multi-task!  What happened to the personal touch?  What happened to real-live, human interaction?

I often wonder, were we not so technologically advanced, would we expect so much out of other aspects of our lives, not related to business, education, and medicine?  You know, the things that should really matter, like family, friends and religion?  Would life be good enough for us without technology?

Sorry, but Google does not have the answer to that one.  You'll have to come up with that one on your own.